There are times when mascara just isn’t enough. When you need to fatten your fringe sometimes the only way to go is fake. Falsies are a growing trend in Asia and in Asian Americans. And even if you think you can’t apply them to save your life, it really isn’t as hard as it seems. Here are 5 easy steps to make sure your false eyelashes go on—and stay there.
1.  Establish the length. Chances are falsies straight from the box aren’t going to fit perfectly. In fact, most of them …

For Asian ladies with double eyelids, it can be frustrating to put on eye makeup that fits your eye shape. Most tutorials out there are for Asians with single eyelids, and instructions for regular smokey eyes are normally tailored toward Caucasian eyes.
With a smaller crease, a less prominent eye socket, and a smaller brow bone area, the typical Asian double eyelid doesn’t quite fit into the typical smokey eye template. So here are a few tips for a daytime smokey eye that enhances your double eyelid.

Japan’s most famous kitty is about to hit the aisles of Sephora—both in-store and online. Last December, Sephora beauty insiders were given a two-day chance to preview the Hello Kitty for Sephora line, which is set to release mid-January.
The set includes basic eye and lip essentials, such as Hello Kitty-shaped compact featuring an eye shadow quad and a lip-gloss quad, a set of “Charmmy Kohl” glittery pencil eyeliners, a twist-up as well as a potted lip balm, and a “Big Smile” lip-gloss. The line also includes liquid eyeliner, eye shadow …

Sweety High is hosting a contest with Bobbi Brown Makeup, where they are celebrating female empowerment with Bobbi Brown’s new “Pretty Powerful” line. They are giving away:

1 fully loaded make-up trunk ($200)
4 signed copies of Bobbi Brown’s Beauty Rules ($16 each)

American Vogue’s December issue caught our attention with its two-page spread titled, “Asia Major,” featuring Chinese models Du Juan, Liu Wen, Bonnie Chen and Lily Zhi; South Korean models Hyoni Kang, So Young Kang and Lee Hyun; and Japanese model Tao Okamoto.
It’s not often that you see an Asian model take center stage in the fashion industry, whether on a cover of a magazine or as the first face of a top brand fashion show—so the fact that American Vogue is placing the spotlight on Asian models is incredibly refreshing …