A few months ago we heard Chinese model Liu Wen would become the first Asian face of cosmetics brand Estée Lauder—and now her first print ad campaign is finally out. Vibrant and bold, Wen looks absolutely gorgeous in this ad and we can’t wait to see it in magazines and department stores! [The Cut]

Wet n Wild is one of those secret gems that everyone forgets about once they see the sparkling displays of Sephora and Mac. And while they do fall short on some products (there is just no way a $3 mascara could work, in any world), they also have produced some great products as well. I have always been a fan of their eyeshadows, but Wet n Wild recently revamped their entire line of powder eyeshadows and of course I had to snatch one up to check it out.
The new Color …

As the summer days approach, eyeshadow primer is a must in order to keep color from sliding off your eyelids. We compare two great brands: Eyes Lips Face’s (E.L.F.) Mineral Eyeshadow Primer, at only $3 a tube, and the celebrated Urban Decay Primer Potion, which sells at $18 a tube.
E.L.F.’s primer is equal to Urban Decay’s in terms of vibrancy, as it keeps your eyeshadow looking just as bright. The same goes with the wear time: with either primer, my eyeshadow can last from seven in the morning to about …

As someone who is obsessed with the city of London and its influence over fashion and beauty, Rimmel London’s new spring collection does not disappoint, especially if you’re like me and you believe in the motto ‘less is more.’ Their products add the right touch of sophistication and color without covering up your natural beauty.
Rimmel London recently sent over several products for me to test out, including Royal Gloss in Cookie, Moisture Renew Lip Colour SPF 18 in Iced Coffee, and Lasting Finish Blendable Blush in Berry. Each product boasts …

Young girls want to look older—until they get older, that is, and want to look young and fresh again. The irony of it all continues to manifest, and it looks like it’s affecting more younger girls than ever before. According to a recent New York Times article, a new study shows the percentage of girls ages 8 to 12 who regularly use mascara and eyeliner almost doubled, from 10 to 18 percent for mascara, and from 9 to 15 percent for eyeliner, between 2007 and 2009. Lipstick usage also increased …